DeFi is hasty and hostile. Pyth's feed is the best in class, and now its brand is ready to lead its industry. We positioned Pyth as the pure price of everything – from crypto, to cauliflowers – and evolved their visual & verbal ID to live up to this. The result is a brand that’s come of age. A space where degens, investors and institutions can all hang out together. The brand’s more mainstream and accessible. Charismatic, even, without compromising expertise or mission. It’s definitely grown up, but it’s still Pyth from the block. Chain.