Degen Distillery was built and owned by the Web3 community. It was time to scale up, and that meant out. Outside the DeFi bubble – without alienating those who built it. We crystallised what was working and put it on steroids to create a brand and attitude that would get noticed. Polygon & Google noticed. So did Brewdog, who became a partner. It’s what happens when you go all-in on yourself.
It's the most in-depth process I have so far been involved in across multiple other businesses. The level of detail, questioning and attention at speed, resulted in a brand/comms output that way surpassed any of our expectations. We now have the tools to blow the market up.
Sammy Varghese
Founder, Degen Distillery
.jpg)
